Perceived Threat discards misperceptions

February 16, 2015


Brandcenter student Dorado Quick (above) recently launched the Perceived Threat campaign to peacefully address societal misperceptions and labels. A blank space on the campaign’s apparel allows the owner to address the aspect of their identity that makes them a “threat” beneath the Perceived Threat tagline. 


Published with The Commonwealth Times


Awarded Second Place for Personality or Portrait Photo Virginia Press Association in 2016

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